6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel linked to your brand and sense that companies comprehend them as individuals. So how can companies stand apart from the crowd? Employers must be proactive in their approach to bring in candidates, and recruitment marketing is the solution

Recruitment marketing is a fairly brand-new way to attract prospects, both passive and active, to your company. It includes embracing the very same principals and strategies utilized by marketing to draw in prospects and increase brand awareness. Some examples of marketing practises now being made use of by HR teams include: list building, SEO, guerrilla marketing, social marketing, personalised prospect journey and material creation.

According to SHRM, companies that integrate recruitment marketing into their hiring method can create three times more candidate leads than those who do not – leading a 100% greater close rate on applicants. Additionally, current research study by Allegis found that running a recruitment marketing campaign can conserve companies as much as 40% on total skill costs. On top of these savings, recruitment marketing boosts employer brand and attracts an estimated 50% more certified candidates.

It’s remarkable to see how a deep understanding of your candidates can cause campaigns that encourage them to act. We have actually put together a list of 6 of our preferred creative recruitment projects that you can take motivation from for your next recruitment marketing campaign. These projects pressed the limits of traditional job advertisements, and for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most experienced salesmen in the service, Ogilvy, one of the worlds most prominent ad agency, ran an innovative recruitment campaign to find ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in combination with their YouTube channel. Here they welcomed the potential prospects to movie themselves offering a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic method of recruitment marketing projects.

They are an excellent method to draw in enthusiastic candidates along with functioning as a preliminary screening test. Companies may ask prospects to resolve puzzles, write lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 perplexing signboard. This marketing project was a great success for Google and made full marks online within mathematical and engineering forums – even before Google was called the brains behind the operation.

The signboard, put in Silicon Valley, presented a complex mathematical equation to passers-by and challenged those who thought they were smart sufficient to solve it. Once solved, the formula revealed a site URL (www.7427466391.com) that the solver need to visit.

Those smart enough to fix the billboard puzzle were offered one last puzzle when on the site.

Successful candidates got the message:
«Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re delighted you’re here. Something we learned while building Google is that it’s much easier to find what you’re looking for if it comes searching for you. What we’re trying to find are the very best engineers worldwide. And here you are.»

The billboard was an engaging way to draw in some of the most intelligent minds to Google. Google grouped this prospect pool into passionate ‘problem solvers’ – an extremely esteemed skill at google.

INSERT-CTA

IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the task of hiring 100 staff members. To fill this high number of positions, they needed to believe big. IKEA’s outside package thinking resulted in a fantastic «inside package» solution.

IKEA chose to target those who they understood already liked IKEA by putting ‘career directions’ inside the box of IKEA items for customers to find upon opening their item. The guidelines mirrored their well-known assembly instructions, instructing clients on how to «assemble your future».

The project was a substantial success, and employment clients loved it. Countless consumers applied, and IKEA hired 280

staff members who appreciated the IKEA brand. The factor for the success of the project was not simply down to its creativity but likewise due to the fact that it talked to IKEA’s existing brand ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment campaign effectively gotten in touch with candidates in a personalised method, in their own homes just as they’re focused on assembling their brand-new furnishings.

Volkswagen: A Surprise Message

When Volkswagen needed to work with talented mechanics, they thoroughly considered where this target audience hung out so that they could interact their recruitment message efficiently.

Volkswagen picked an obvious however unusual positioning, the undercarriage of cars in need of repair. Volkswagen purposefully distributed faulty cars and trucks with the message hidden beneath to service centres throughout Germany in anticipation of drawing in skilled employees.

Volkswagens project was an excellent success, and they employed many knowledgeable mechanics while validating themselves as an innovative and fun brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were aiming to draw in ambitious trainees to their business. They reached students by going to the one location guaranteed to have trainees around, campuses at numerous Swiss universities.

McKinsey delivered pencils with comically lengthened erasers. Printed on the side of the pencil was a message that read «We’re searching for trainees who aren’t pleased with just any option. www.McKinsey.ch.»

The project’s aim was to pre-filter applicants by attracting those that aren’t satisfied with simply any solution and are curious innovators. The pencil twisted the rules of advertising, and it’s simple message resonated with many, leading to top quality graduate hires at McKinsey.

Just like this pencil, recruitment marketing campaigns don’t have to be expensive, and business can say a lot in only an easy declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of companies doing recruitment marketing the proper way. Their careers page has 1.2 million likes, and they publish content two times a day – often more. They share content that possible employees can connect to and feel motivated by, such as private employees accomplishments, days in the life of an employee and basic daily updates from across the Marriott network.

Marriott wishes to convey a sense of personalisation with their professions page so that potential staff members can develop a real connection with the brand. They achieve this by permitting called employees to answer any questions on the professions page from the company profile. Marriot likewise provides a chat service to those wanting to find out more about life at the business and advice on how they can successfully request a position.

Marriotts technique reveals you don’t need exceptional out of package believing to link with prospects. There are a myriad of methods your organization can approach your recruitment project. Marriott’s method is easy, and any business can replicate this method and accomplish the very same success. Have a designated location where you share insights on life at your company and most notably, listen to possible prospects and react to their concerns immediately and efficiently.

INSERT-LINE

Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, employment sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will make sure that your have the very best experience possible and employment you have time to focus on what matters, your people. Learn more about us here.